Embodiments are disclosed for recycling memory after a virtual machine reboots. Memory allocated to a rebooting virtual machine instance can be associated with the instance or otherwise marked as to be reserved for use after the virtual machine instance reboots. Subsequently, after the reboot process is initiated, the reserved memory can be reallocated to the virtual machine instance. Memory scrubbing can be ordinarily performed to avoid data leakage between customers, but scrubbing can be inhibited for memory that is returned to a rebooting virtual machine instance. Further features, such as API calls to configure memory recycling, indications to disable recycling, and the like can be supported.