Embodiments described herein provide for a non-transitory machine-readable medium storing instructions to cause one or more processors to select a set of content items from a content item collection based upon a temporal relevance and a contextual relevance to a period of time, rank the set of content items based on at least one of a content item category or a content item predefined relevance score, partition the period of time into a set of time slots to schedule for rendering content in an application, rank the set of time slots based on device usage analysis for the period of time, and schedule the set of content items into the set of time slots in accordance with the rankings.