An information processing apparatus, which transmits, to an image processing apparatus for generating a virtual viewpoint image, at least some of a plurality of images based on image capturing from a plurality of different directions, obtains an image based on image capturing by an image capturing apparatus, obtains camera viewpoint information about at least one of a position and orientation of the image capturing apparatus, obtains virtual viewpoint information about at least one of a position and orientation of the virtual viewpoint, reduces an information amount of the obtained image based on the camera viewpoint information and the virtual viewpoint information, and transmits the image with the reduced information amount to the image processing apparatus.