Beverage container packing trays, systems, and techniques of packing beverage containers include at least a beverage container tray including beverage container contoured compartments configured to receive one or more beverage containers in a lay flat configuration. The beverage container contoured compartments include at least a cradle element, a conical element, and a neck support element. The beverage container tray includes thermo pack compartments that house transport thermo packs adjacent to at least a portion of the beverage containers.