Patent attributes
Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes at least one memory, first instructions in the apparatus, and processor circuitry to execute the first instructions. The first instructions, when executed, are to: instruct a media provider to include second instructions in an application to create an instrumented application and receive data from a media device based on the media device executing the second instructions. The second instructions, when executed, are to cause the media device to: access configuration information to instruct the instrumented application on the media device to operate in at least one of a first mode or a second mode, the second mode different from the first mode; access a media identifier corresponding to a media presentation event when monitoring functionality is enabled on the instrumented application; determine a second identifier to identify at least one of the media device or a user of the media device when the monitoring functionality is enabled, the second identifier assigned by a first entity when the instrumented application is to operate in the first mode, the second identifier assigned by a second entity when the instrumented application is to operate in the second mode, the first entity separate from the second entity; and send the media identifier in association with the second identifier to the second entity when the monitoring functionality is enabled.
