A method for data processing that includes receiving an indication of a configuration for a first action of a communication process flow that controls electronic communications between a tenant of a multi-tenant system and a first set of users associated with the tenant. The method further includes associating, within a storage location associated with the tenant, a unique identifier with metadata that defines the configuration. The method further includes receiving a request to apply the configuration to a second action of a communication process flow that controls electronic communications between the tenant and a second set of users associated with the tenant. The request may indicate the unique identifier associated with the metadata. The method further includes retrieving the metadata from the storage location using the unique identifier indicated by the request. The method further includes applying the configuration to the second action using the retrieved metadata.