US Patent 11694506 Cross channel lottery game promotion

A system configured to receive a triggering event occurrence message based on an occurrence of a lottery game promotional message triggering event in association with an electronic gaming machine and a player mobile device of a player, determine whether to communicate a lottery game promotional message to the player mobile device, use player data, player mobile device data, and lottery game data to create the lottery game promotional message, and communicate the lottery game promotional message to the player mobile device.