Patent attributes
Disclosed herein are system, method, and computer program product embodiments for a dynamic email content engine. An embodiment operates by selecting a subscriber record from a database. The embodiment adds, i.e., stores, a first content item to a content pool based on a first rule in a set of rules, wherein the first rule is applied based on a characteristic of the content item or a persona record assigned to the subscriber record. The embodiments adds, i.e., stores, a second content item to the content pool based on a second rule in the set of rules. The embodiment ranks the first content item and the second content item in the content pool based on a first priority value and a second priority value. The embodiment assigns the first content item to the subscriber record based on the ranking.
