Patent attributes
Systems and methods described in this application are directed to universal online video embedding through a single platform. Videos are stored all over the internet in all kinds of different formats across a wide variety of video platforms, websites, and video publishers that makes video content available online. Systems and methods of the inventive subject matter facilitate handling and embedding of videos from any number of different video sources through a single platform by, for example: initializing known video platforms having available APIs or SDKs to streamline embedding of those videos, and, in the absence of an API or SDK, the service platform can go through several steps to determine how best to present the video to a client, whether that involves embedding the video or executing a callback to cause an end-user application to open a webpage URL in a web browser to access the video.
