Aspects of the present disclosure relate to generating and visualizing subgroups of participants within web-based conferences. Participant data for each of a plurality of participants attending a web-based conference can be obtained. The participant data can be analyzed for each of the plurality of participants. Each of the participants can be mapped to a subgroup of two or more subgroups based on the analysis. The two or more subgroups can then be visualized within the web-based conference to the participants.