A seed delivery apparatus having a seed meter configured to entrain seeds on a seed disc and to release said entrained seeds at a seed release location; a seed conveyor having an upper end disposed to receive released seeds from said seed meter and a lower end through which the released seeds are discharged proximate a soil surface; and a loading wheel rotatably disposed at said upper end of said seed conveyor to introduce the released seeds from said seed meter into said seed conveyor, wherein said loading wheel has a plurality of radial fingers with each of said radial fingers having a sinusoidal configuration.