A user-initiated request from a user device of a user is detected. The user-initiated request is directed to a product provider, the user-initiated request includes one or more parameters. an anonymized request is created based on the one or more parameters. The anonymized request is sent to the product provider. A provider response is received from the product provider. A targeted response is generated based on the one or more parameters of the user-initiated request and based on the provider response. The targeted response is transmitted to the user device of the user.