An inflatable launchable toy system comprising a launcher and an inflatable launchable toy configured to detachably couple to the launcher. The launcher having a launcher handle and a launching elastic. The inflatable launchable toy comprises an outer fabric layer that is substantially airtight. A fabric seam joins edges of the airtight fabric layer. A launching hook is attached to the fabric seam. The outer fabric layer when inflated gives an intended shape to the inflatable launchable toy. The inflatable launchable toy configured to detachably couple to the launching elastic through the launching hook.