US Patent 11758206 Encoding media content for playback compatibility

Methods and apparatus are described for encoding and delivering secondary content (e.g., advertisements) for insertion in primary content (e.g., live events, movies, and television shows). Secondary content is encoded such that the duration of any audio component of the secondary content is equal to or longer than the video component duration. When the secondary content is inserted, the overall duration of the inserted content is specified to be equal to the video component duration.