An illumination system for a vehicle wheel. A lighting component is attached to a hubcap, a wheel center hubcap, or both. The lighting component may be externally attached or embedded, or attached to a back side of the hubcap, the wheel center hubcap, or both. The lighting component may be a plurality of LED lights configured to illuminate an area external to the hubcap or wheel center hubcap. The lighting component may emit a single color or multiple colors of light either continuously or in a pattern. The lighting component is solar powered and may employ a battery backup. The illumination system may be controlled via a switch or wirelessly with an external controller or via a mobile application.