US Patent 11763346 Managing advertising content

Methods and systems of managing advertising content are shown and disclosed. In one embodiment, the method includes outputting first multimedia content from a first channel, and outputting TAD content from a TAD channel instead of the first multimedia content during a TAD window of the first multimedia content. The method additionally includes receiving a first user input requesting multimedia content of a content channel different from the TAD channel during the TAD window, and outputting the multimedia content of the content channel instead of the TAD content in response to the first user input.