Patent attributes
A processor receives a request to communicate a source data using a preferred communication channel and obtains a first set of communication templates that correspond to a type of the source data and the preferred communication channel. The processor obtains an overall performance indicator associated with each communication template from the first set of communication template and selects from the first set of communication templates, one or more communication templates that are associated with a value of the overall performance indicator that equals or exceeds a first threshold value. The processor then obtains an individual performance indicator associated with each multimedia component included in the selected one or more communication templates and generates a custom communication template by adding multimedia components having high individual performance indicators. The processor transforms the source data based on the custom communication template and transmits the transformed communication using the preferred communication channel.