Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Bjorn Markus Jakobsson
Date of Patent
October 10, 2023
Patent Application Number
18087244
Date Filed
December 22, 2022
Patent Citations
...
Patent Primary Examiner
CPC Code
Patent abstract
Tiered advertisement bidding is disclosed. One or more quality metrics associated with a user profile are determined. An advertisement bid is selected from a plurality of tiered bids based at least in part on the determined quality metrics. Determining the quality metrics can include determining a conversion assessment. Determining the quality metric can also include determining whether a need associated with a user profile has been met for a category. In some cases, persona detection is performed with respect to the user profile.
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