US Patent 11785313 Method and apparatus for optimizing content placement
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US Patent 11785313 Method and apparatus for optimizing content placement
Article
Patent abstract
A system and method for scheduling at least one advertisement for presentation in connection with at least one media program is presented. In one embodiment, the method comprises determining a measure of engagement of at least a portion of the at least one media program, selecting the at least one advertisement from the plurality of advertisements based at least in part upon the determined measure of engagement of the at least a portion of the media program, and scheduling the selected advertisement for presentation in connection with the selected at least one advertisement.
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Patent Inventor Names
Daniela E. Novick
Juan C. Vallejo
Date of Patent
October 10, 2023
Patent Application Number
17671269
Date Filed
February 14, 2022
Patent Citations
Patent Primary Examiner
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