A system for the application of mascara. The system has a container and an applicator wand. The applicator wand has a handle that extends along a central axis. A wand shaft extends from the handle and hold a brush head. The brush head includes a brush held in an articulable mount. The articulable mount orients the brush in a position where the central axis of the handle intersects the center line of the brush at a point between the ends of the brush. The brush is biased to a first angle of inclination. The articulable mount provides a hinge joint between the brush and the wand shaft. The hinge joint enables the brush to temporarily rotate about the hinge joint away from its first angle of inclination and into a second angle of inclination to pass into or out of the access opening of the container.