US Patent 11792448 Content management in over-the-top services
Patent 11792448 was granted and assigned to Microsoft on October, 2023 by the United States Patent and Trademark Office.
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US Patent 11792448 Content management in over-the-top services
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Patent abstract
Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
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Patent Inventor Names
Aadesh Patel
Eric Hoffert
Jaiminkumar Panchal
Joel Korpi
Matthew Kendall
Radhika Shivapurkar
Date of Patent
October 17, 2023
Patent Application Number
17725812
Date Filed
April 21, 2022
Patent Citations
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