US Patent 11792467 Selecting media to complement group communication experiences

Messages provided by users in a group communication experience are processed to identify media based on content of the messages. The messages may include references to artists, titles, genres, or eras of media, or express sentiments regarding the group communication experience. Media identified based on such references or sentiments is retrieved and transmitted to devices of one or more users participating in the group communication experience. The media is identified for users or for the group communication experience based on subjective or objective factors and played by the devices of the users participating in the group communication experience.