A vehicle cargo area liner system for efficiently and removably lining a cargo area of a vehicle such as the bed of a pickup truck. The liner may be installed on the vehicle in addition to a hard shell liner as is common with pickup trucks. The liner includes a pair of inner connectors for removably securing the liner to the cargo area of the vehicle. The liner also includes a pair of outer connectors to which corresponding cover connectors on a cover may removably engage to removably secure a cover over the liner to enclose the cargo area. Securing connectors near the rear end of the liner may be utilized to secure the liner around a bed of a pickup truck. Straps may extend through openings in the liner to removably secure the front end of the liner to the cargo area.