A protector for a wheel is formed from a plurality of segments. Each segment is formed from a synthetic material and has an arcuate distal edge of a first radius, the distal edge forming a lip to engage a distal edge of the wheel. Each segment has at least two spoke adjacent edges and an arcuate proximal edge with a second radius less than the first radius. In some embodiments, the proximal edge defines a hook to engage an inner recess of the wheel. Each spoke adjacent edge is configured to reside near a spoke of the wheel during use.