A display apparatus according to an embodiment of the present invention includes a display unit having flexibility, at least one roller extending in a first direction to wind or unwind the display unit, a plurality of joints extending along an edge region of the display unit, and a housing in which the display unit, the roller, and the joints are accommodated and into/from which the display unit and the joints are inserted and withdrawn, wherein the display unit includes a display panel having flexibility and in which a display area displaying an image is changed as the display unit is wound around or unwound from the roller, a protective film disposed above the display panel, and a support panel disposed below the display panel.