A berley dispenser, including a container to store berley, a homogenizer within the container to form a homogenized berley from one or more predetermined homogenized berley settings where each setting corresponds to a particular fish type, a discharge port to discharge the homogenized berley, and a controller to control the homogenization of the berley by the selection of the one or more predetermined homogenized berley settings to form the homogenized berley and control the discharge of the homogenized berley. The controller can communicate with a GPS navigator, fish finder or other similar device to coordinate the homogenization of the berley and/or discharge of the homogenized berley.