A method, system, and apparatus—using conventional web browsers with no custom software installation—for enabling a user to share at least one portion of content is disclosed. The user selected portions of content, or references to them, are stored in a repository and are made available for subsequent viewing to a potentially larger universe of users. Neither group: the users selecting the portions of content, nor the users viewing the previously selected portions of content, need to install any special software to avail all these benefits. The invention discloses automatically creating and embedding a portion of content from an internet document into another document. Using the teachings from this invention publishers can share their content across the internet in a manner so as to get increased exposure, back links, branding, advertising, and virality—and a plethora of other benefits.