Patent attributes
A head-mounted display device, including a display, one or more input devices including one or more image sensors, one or more communication devices, and a processor. The processor may output for display a mixed reality experience including one or more virtual objects. The processor may transmit imaging data to a server computing device. The processor may receive, from the server computing device, an identification of a virtual content item display opportunity, which may include a determination that the mixed reality experience and one or more physical features identified from the imaging data satisfy one or more spatial and/or temporal constraints. The processor may transmit a request for one or more virtual content items to the server computing device based on the identification. The processor may receive the one or more virtual content items from the server computing device and may output the one or more virtual content items for display.