US Patent 11860909 Entity household generation based on attribute-pair matching

A method comprises storing a plurality of entity profiles; applying a predetermined first set of rules to a plurality of attribute-value pairs of the plurality of entity profiles; identifying a first set of entity profiles that satisfy the predetermined first set of rules; identifying a second set of entity profiles that satisfy the predetermined second set of rules; and updating a first attribute-value pair of the first and second sets of entity profiles by adding a first label to the first attribute-value pair responsive to determining the first set of entity profiles and the second set of entity profiles share a common entity profile.