Patent attributes
A social networking application provides for automated link and/or content recommendation to users of a social media platform by automated social graph refinement that augments a baseline social graph with predicted links and inferred labels by iteratively (a) propagating attribute labels through optimizing attribute label similarity between user nodes constrained by closeness of links between the users, and (b) predicting links between users through optimizing link closeness constrained by label similarity. Each label inference iteration is based on predicted labels generated in and immediately prior link prediction iteration, and each link prediction iteration is based on inferred labels generated in and immediately prior label inference iteration.
