US Patent 11869021 Segment valuation in a digital medium environment

Segment valuation techniques usable in a digital medium environment are described. To do so, a segment valuation system first identifies the attributes that are significant in achievement of a desired metric (e.g., conversion) and then values segments based on those significant attributes. Attributes are selected from the trained model based on significance of those attributes towards achieving the desired metric. A valuation of a segment may then be calculated based on the valuations of these attributes. For example, inclusion of the selected attributes within a segment, and the valuations of those selected attributes, is then used by the segment valuation system to generate data describing a value of the segment towards achieving the metric.