Patent attributes
A system and method of managing links for tracking user interactions with content items. The method includes generating, by a processing device, a banner message comprising a content item, wherein the content item comprises one or more links, each link associated with a respective internet address. The method includes scanning the content item to identify at least one link of the one or more links. The method includes extracting the at least one link of the one or more links from the banner message. The method includes generating a tracking link based on the extracted link. The method includes generating an updated banner message based on the tracking link. The method includes sending the updated banner message to a client device to cause the client device to present the updated banner message on a display associated with the client device.
