US Patent 11875372 Systems and methods for an interactive online platform

Systems and methods for an interactive online platform are described herein. A method includes receiving a participation request from the content deployment platform that includes a participation identifier and an authentication token. The participation identifier is indicative of a current view number of an advertisement presented to the user. The method includes validating the authentication token, determining that a user is a winner or loser based on the participation identifier matching a pre-selected participation number for the advertisement, and transmitting a message to the content deployment platform to inform the user that the user is a winner or a loser.