Systems and methods are described herein for causing to be provided contextual information for a content item. The system identifies that a subject in a content item is currently being referenced and determines whether consumption of the content item could be enhanced based on the referenced subject. For example, the system identifies a king being discussed by characters in a television series and determines the king was referenced three months ago. The system determines, based on the last time the subject was referenced, whether to provide contextual information about the subject. Using the determined three-month lapse in time since the king was last referenced, the system determines that contextual information about the king should be provided. Accordingly, the system causes to be displayed the contextual information within closed captioning after determining contextual information should be provided.