Patent attributes
A processor-implemented method is disclosed. The method includes: receiving input representing a request to connect a data record associated with a value transfer card with a first social networking account on a social networking platform, the request including authentication information for the first social networking account; transmitting, to a computing system associated with the social networking platform, a request to obtain social media data associated with the first social networking account; receiving, from the computing system associated with the social networking platform, the requested social media data; generating a personal preference profile based on the obtained social media data; obtaining, from computing systems associated with one or more third-party affiliate entities, product data for products that are exchangeable with stored value associated with the data record; and generating recommendations of product offers based on filtering the obtained product data using the personal preference profile.
