Systems and methods for contextual device pairing are disclosed. For example, when certain user input indicating intent to cause a first device to transition to a pairing mode is received, the first device may broadcast a non-bondable signal with an identifier of the first device. When a second device receives the non-bondable signal, that second device may send response data, which may be received at the first device. The first device may analyze the response data to determine whether a context associated with the first device and/or the second device indicates desirability to transition to the pairing mode.