US Patent 11895260 Customizing modifiable videos of multimedia messaging application

A system for customizing modifiable videos of a multimedia messaging application (MMA) is provided. In one example embodiment, the system includes at least one processor and a memory storing processor-executable codes, wherein the at least one processor is configured to analyze recent messages of a user to determine a context of the recent messages; determine, based on the context, a customized feature; select, based on the context, a list of relevant modifiable videos from a database configured to store modifiable videos, the modifiable videos being associated with a preset modifiable feature; replace the preset modifiable feature in the relevant modifiable videos with the customized feature; and render a modifiable video from the list of relevant modifiable videos for viewing by the user, the rendering including displaying the customized feature in the relevant modifiable videos.