A custom-tint paint production system that includes a color sensing device such as a low-resolution spectrophotometer to measure color of a preexisting surface color, a color data translation engine to convert the measured values to spectral curve values, and a tint formulation engine to determine a custom tint formulation based upon the spectral curve values, which is usable by a tinter to tint a base coating composition by adding one or more colorants in amounts based on color measurements from the color sensing device.