US Patent 11907644 Detecting compatible layouts for content-based native ads

A request for a content item that is to be provided for display in a page is received. A content template is embedded in code associated with the page. The content template is embedded at a selected location of a plurality of potential locations of the page that are compatible with the content template. The content item for the page is obtained based on the content template. The content item associated with the embedded content template is provided for display in the page. The content item associated with the embedded content template is provided for display at the selected location.