Patent attributes
An item recommendation control platform is disclosed. The item recommendation control platform presents an administrative user one or more user interfaces at which recommendation rules may be defined. Each of the recommendation rules may be associated with one or more nodes within a retail website, such as an item detail page or an item category page. The recommendation rules may be selected, defined, and prioritized, such that one or more item recommendation rules may be reflected within a given item recommendation presented on a retail website. The item recommendation rules can include one or more filters, the filters controlling which items may be recommended to a given user based, for example, on item availability or shipping availability.