A measurement device that allows all users to conveniently and discreetly determine appropriate general footwear measurements at any age is disclosed. The device may include a housing having a contact edge configured to receive the heel or a first side edge of the user's foot, a retractable tape configured to extend outwardly from the housing, and a toe flange proximate the distal end of the retractable tape that is configured to receive the toe or a second side edge of the user's foot. The retractable tape may have indicia of barleycorn units of measurement that can easily be used to determine footwear sizes (length and width) in English speaking countries.