A display frame comprises exterior shelf units. The frame has interior shelf units which slidably and directly engage with each other and the exterior shelf units. The frame also comprises exterior connectors for connecting the exterior shelf units and the interior connectors. The interior connectors are hash shaped and oriented at an angle with respect to the vertical plane of the display frame and the sliding together of the exterior shelf units with the hash shaped connectors are used to expand display shelf frame. The exterior shelf units and the interior shelf units are slideably engaged with each other.