A play ball has a rubber shell filled with resilient foam having an entire outer peripheral surface thereof intimately attached by heat fusion and adhesive to an entire interior surface of the shell. Such attachment enables the foam to provide additional resiliency by foam tension, as well as by foam compression, thereby significantly extending the effective bounce life of the ball. A seamed dog chew toy has essentially similar construction such that the increased retention force provided by the intimate attachment of the foam to the shell resists the chewing force of the dog popping a seam improving durability.