A computer-implemented method, including: receiving, by a computing device, a post referring to a multimedia content; identifying, by the computing device, a time in the post; generating, by the computing device, a validity score based on analyzing contextual data of the time in the post; determining, by the computing device, a correlation between the time in the post to the multimedia content based on the validity score; and publishing, by the computing device, the post with an interactive link to a corresponding time of the multimedia content based on the determined correlation.