Patent attributes
Disclosed herein are embodiments of systems, methods, and products comprises an analytic server, which dynamically predicts future events for web users. The analytic server generates prediction models based on historical click-through analytics data received from the web server. The analytic server captures the current event (e.g., the current operation of the web user) on the web page, and determines the next event by predicting the web user behavior using the prediction models on an event-by-event basis. The analytic server also queries the web user data from a database to better understand the web user's intention, and improve the prediction accuracy. The analytic server modifies the HTML code to display the web page to include a graphical user interface comprising the predicted event. Based on the web users' reactions to the predicted event, the analytic server updates the prediction models.
