A vehicle sound service system and a method thereof are provided. The vehicle sound service system includes a service server including a communication device that may be configured to transmit and receive data with a mobile terminal loaded with a camera and a processing device electrically connected with the communication device. The processing device may be configured to receive an image transmitted from the mobile terminal using the communication device, when the mobile terminal captures the image around a vehicle using the camera and transmits the image, to analyze the received image to estimate a driving place, and to select a sound that matches the estimated driving place and transmits the selected sound to the mobile terminal.