Patent attributes
An apparatus comprising means for: rendering first content to a first user, the first content being based on recorded content associated with a second user; eye tracking in a time interval following the rendering of the first content to obtain eye-tracking data of the first user; determining first data indicative of whether or not there is a match between the eye-tracking data of the first user and reference eye-tracking data associated with the recorded content associated with the second user; receiving second data indicative of whether or not there is a match between eye-tracking data of the second user and reference eye-tracking data associated with recorded content associated with the first user; and if both the first and second data are indicative of a match, then providing the first user with a telecommunication option configured to initiate communication with the second user.