The present invention is directed to a rear vehicle advertisement display that allows for messaging in the form of text and/or graphics to be displayed on the rear of a vehicle when a. rear windshield wiper is in use. The advertisement display system includes a base frame, a hollow vessel, a flexible panel stored within the hollow vessel, and a mounting member for attaching the system to a vehicle. The advertisement display system disclosed is dynamic, such that the advertisement is visible in certain scenarios and hidden in others.