A method and system for displaying an image in a communication thread accessible to a first and second user are disclosed, including receiving an indication of a selection of a first image by the first user for display in the communication thread, analyzing user attribute settings of the first user or the second user to determine if at least one of the first user or the second user has a user attribute setting corresponding to a customizable aspect of the selected first image, and causing, based on the analyzing, in different first and second modes, one of the selected first image or a modified image based on the selected first image to be displayed in the communication thread.