A golf swing guide apparatus includes: a coupling body coupled to a shaft of a golf club; at least one display panel spaced apart from an outer circumferential surface of the shaft and disposed at a position where a user is able to visually check whether a position and direction of the golf club are correct in at least one of a plurality of golf swing stages when the user swings the golf club; and at least one connecting body coupling the at least one display panel to the coupling body.